Overview Conducted a strategic brand audit evaluating Mejuri’s market position, brand salience, and growth trajectory. Challenge Assess brand strengths and weaknesses within a competitive jewelry market. My Role Analyzed consumer perception, brand equity, and strategic positioning as part of a 4-member team. Strategy & Insights Identified gaps in brand salience Evaluated expansion strategy Assessed awareness and market breadth Outcome Recommended strategic initiatives including influencer expansion and market penetration tactics.